This Dynamic Creative Optimization (DCO) system was designed for Rogers to enable them to quickly respond to a rapidly changing pricing environment. The templates were built out in Figma in standard web banner creative sizes and were connected to a database within Figma to generate both static and animated banners in an automated manner. This was achieved through a comprehensive design audit of existing and future banners as well as paying close attention to maintaining AODA compliance. The matrix of responsive components is able to accommodate a comprehensive range of price points, headline and other text.